Small business helps marriage grow
From event planning to rentals to consignment, there isn’t much that The Party ReduX can’t do for brides-to-be
In early 2011, after throwing a memorable birthday party for his current fiancé, Jeff Jackson started thinking about the concept of a business that offered party planning, decorating services and rentals to the public and businesses as a small business. He thought that freelance party planners, chefs, designers, musicians, entertainers and other experienced workers could offer services to businesses and the consuming public who couldn’t justify hiring several persons for the events and parties they wanted to be done.
“I kept reading research about how people say, we need all inclusive offerings or we want to DIY, but we sure could use some help” Jackson said.
After investigating the idea, business incorporation, and leasing showroom-warehouse space, in May 2011 he decided to invest in it. As his first branded idea, The Party ReduX, began with the aid of his daughter working in conjunction with other event professionals. Jackson has 30 years of experience in business, and is professionally certified in sales and marketing.
As news of the business spreads, he’s started to hear from people who feel their services would be a good addition. Today, the business is made up of an additional two brands, including The Brassbull Catering Network and the Talking Trumpeter Entertainment Bureau that offers an ever increasing array of services.
“We want to be as inclusive as possible,” Jackson said.
The Party ReduX creates special events for clients who often can’t afford to hire and then manage team of independent purveyors or Divas. Under his three brands, Jackson says “We Put the SPECIAL in Special Events”.
“My heart is really in the home based or freelance small businesses community,” he said. “What better way than this to help them?”
JJEI is available for one-time events or on an ongoing basis, tailored for what each individual business needs. Team members are experienced, proficient in their fields and educated, Jackson said. He is being particular in who is added to the team. “Together we have momentum and know what we’re doing.”
When it comes to planning and executing a wedding Brides-to Be………..do what they do for love, Jackson said, not because they enjoy the day-to-day chores of running a event planning operation, and the business works to help anyone from BRIDES-to- Be to small businesses succeed in an economical and efficient way.